ACE DNTL | STUDIO
Team Briefing · Riviera · Internal

The ACE DNTL Collection

How we care for every patient the ACE way — and everything we've built to protect that calm. What's live, what's coming, and the part each of us plays.

A walkthrough of our whole system · use → or tap to advance

A briefing — not a to-do list

First — thank you.

Everything I'm about to show you exists because of the people in this room. Today isn't about what to fix — it's about where we're going. Four words: expansion, scaling, protocol, unity.

Where it started

Riviera is the OG.

The first clinic we ever opened — and we started small. The big treatment room you know today? When we opened, that one room was the whole clinic.

First
Riviera
One room → two rooms + a proper reception.
→
Then
Marbella
ACE DNTL Studio · Puerto Banús.
→
Then
Estepona
The newest clinic.
→
Next year
Dubai
On the horizon.
The challenge

Grow — without becoming a chain.

A true boutique clinic has almost no room to scale, and I never wanted a chain. So the question was always: how do we grow and still feel boutique?

It can't be about my name — I can't multiply myself, and I'll never be the dentist for every patient. We have excellent dentists. The goal isn't "everyone comes for Ace." It's to multiply the standard.

Protocol is the precursor to scale

You cannot expand a clinic without a strong, repeatable protocol. New clinics adopt it easily — the old ones get stuck in habit, in the team and in the patients. Riviera still carries codes & prices from fifteen years ago.

The pledge — together

We break old habits, so we become one ACE DNTL.

One studio. One standard. One message to every patient — whether they walk into Riviera, Marbella or Estepona. The door they choose can never change the experience.

Why this matters now

We're not a local clinic anymore.

Italy

Flew in for a single day, did a makeover consult, booked for next month.

Switzerland

Sent a smile assessment through the new site — and booked the treatment.

New York

Found we're the #1 aesthetic dentist in Europe on ChatGPT — and chose us.

Puerto Banús is the flagship — when it's full, the overflow flows to Riviera & Estepona. Leads now come from everywhere and spill across all three clinics. Every one of them must be nurtured.

Why this matters

We didn't just build a clinic. We built a system.

Most studios run on memory, paper and WhatsApp. We've quietly built something the best in Europe don't have: one connected operating system — for the team, the patient, the lab, and growth.

It means nothing gets dropped, no one is forgotten, and the work that used to eat your day now happens on its own. That frees us to do the only thing that matters — exceptional smiles.

Four systems · one brain

The whole collection, on one page

① ACE DNTL Backstage
The team's private home — protocols, lessons, cases, the ACE standard.
② The Patient System
Intake → Brain → the SPACE app. From first hello to lifelong care.
The Brain
One record · one truth
③ Studio ⟷ Lab
One app where the clinic briefs the case and the lab delivers it.
④ Smile Club
Confidence as a company benefit — and a high-ticket case engine.

Everything talks to the same brain. Nothing lives on a sticky note.

Before we go deep — what changes for you

Less chasing. More craft.

Nothing slips

Every patient, case and reminder lives in one place. No double entry, no "did anyone call them back?"

The boring part is automatic

Reminders, recalls, aftercare and follow-ups send themselves. You handle the human moments.

One standard, everywhere

Marbella, Riviera, Estepona and the Lab all work the same way — the ACE way.

01
Everything we build serves one thing

The ACE Way

The systems protect the experience. The experience is us — how we hold every patient, in every room.

The principle

A patient remembers how we made them feel long after they forget what we did.

From the moment they arrive, they've entered somewhere different — calm, unhurried, and entirely theirs. We protect that calm like it's part of the treatment. Because to them, it is.

At reception · the first thirty seconds

The welcome sets the tone

  • ✓Look up, rise, greet by name. Warm, present, never rushed.
  • ✓Offer water or coffee, take their coat, settle them in.
  • ✓Tell them what happens next and how long — never leave a patient guessing.
  • ✓Keep the desk serene: no loud calls, no visible scramble, nothing overheard.
  • ✓Hand them to the room as a warm introduction — not "you can go in".

The first thirty seconds decide whether they feel like a guest or a number.

In the treatment room · the heart of it

The room is a sanctuary.

Once a patient is in the chair, the room belongs to them. Everything we do protects their calm.

Prepared before they sit

Every instrument, material and tray laid out in advance. We never hunt for things while a patient watches.

The door stays closed

No one bursts in. No side-conversations over the patient. Nothing picked up or moved around mid-treatment.

Brought quietly

If something more is needed, it's anticipated and passed discreetly — never a scramble across the room.

The patient is the room

We speak to them, never across them. In that space, they are the only thing that matters.

The nurse & assistant · the art of anticipation

Quiet hands. One step ahead.

Great assisting is almost invisible. The room is set before the patient arrives, the next instrument is ready before it's asked for, and the patient feels held the whole way through.

  • ✓Set the room and tray fully, before the patient comes in.
  • ✓Be one move ahead — anticipate the next step, don't wait to be asked.
  • ✓Quiet voice, calm hands, a reassuring presence. Watch their comfort.
  • ✓Never discuss other patients or logistics within earshot.
Room ready · before they sit
  • ✓  Chair & surfaces fresh, wiped down
  • ✓  Tray set for today's treatment
  • ✓  Materials & instruments to hand
  • ✓  Patient notes & scans open
  • ✓  Water, bib & comfort items ready
How we reach each other

We never raise our voices across the clinic.

Calling through a wall or across reception shatters the exact calm a patient came here for. From the chair, the whole studio should sound serene.

Never

Shouting through walls or across rooms. Logistics discussed where a patient can hear. A raised voice anywhere a patient might be.

Instead

Walk over. Send a quiet message in the system. Use a signal. Keep every logistics conversation out of earshot.

This is exactly what the systems are for — when we need each other, we use them, not our voices.

Presence is the job

An empty chair isn't a break — it's where the next patient comes from.

A clinic doesn't run by everyone arriving only when a patient is booked. It runs because we're here — and patients are created by us being here. A walk-in only becomes a patient if someone's ready to welcome them. The book only fills if someone's working the recalls.

When the day is quiet

This is how we fill tomorrow's book

Welcome walk-ins

Be present and ready — a walk-in turned away is a patient lost. Here, they're received.

Work the recall list

Call the patients the system flags as due. The reminder goes out — the human brings them back.

Help the other chairs

An extra pair of hands lifts the whole clinic. We assist each other — never "not my patient".

Make content

Photos, videos, before-and-afters for our channels — the work that brings tomorrow's patients in.

Local outreach

Flyers, neighbours, partners — put ACE in front of people who haven't found us yet.

Prepare & sharpen

Rooms set, Backstage protocols, the craft refined — ready the moment someone walks in.

A growing clinic is never idle — the quiet hours are when we build the busy ones.

The ACE way, in one line

Anyone can do the dentistry. The ACE way is how it feels.

Calm in, calm out. Every patient, every room, every time.

02
The team

ACE DNTL Backstage

The private home of the ACE standard. Everything the team needs, one place, one standard.

Why this matters now

A protocol is how a clinic becomes clinics.

A standard you can repeat is the precursor to scale. Without it, every new room dilutes what made us great. With it, the standard travels — and right now, we are scaling. That asks one thing of us: to move as one.

Between dentists

The same language, the same protocols, the same standard of work — whichever chair a patient sits in.

Between nurses & reception

The same handover, the same preparation, the same calm — so a patient always meets one team.

Between clinics

Marbella, Riviera, Estepona and the Lab run as one studio — not four versions of it.

Why I built Backstage

The bigger we grow, the harder it is to get everyone in one room.

A standard you have to remember — or wait for a meeting to hear — doesn't scale. So I built one place where it always lives: current, searchable, the same for all of us, in every clinic. That place is Backstage.

One standard. One source of truth. Always on, for everyone.

What it is

Our internal operating system.

Backstage is where the studio's knowledge lives — not in someone's head or a lost WhatsApp. Every protocol, lesson, case and document, in one calm, searchable place across all clinics and the lab.

Built around how ACE actually works. Premium, fast, and yours.

Built · rolling out to the team
Home
Protocols
Lessons
Cases
Documents
Team
Search anything…⌘K
Required of you
Confirm: Veneer Protocol v2.0
Latest case
Anterior diastema · lessons learned
Today at ACE
3 fittings · 1 new joiner
Ask ACE
"What shade for a BL2 prep?"
Inside Backstage

Eight tools, one home

📐
Protocols
The right way, versioned. Always the latest.
🎓
Lessons
Training you complete and sign.
🦷
Cases
Real cases — concern to outcome to lessons.
📣
Announcements
Read-confirmed, never missed.
📄
Documents
Every form, EN/ES, found in seconds.
👥
Team
Who does what, who to ask.
✅
Tasks
Assigned to you, your clinic, overdue.
✦
Ask ACE
Our AI, trained only on confirmed ACE protocols.
How you'll use it daily

Easier than asking in WhatsApp

  • ⌘Hit ⌘K and find any protocol, document or case in under ten seconds.
  • ✓When a protocol updates, you'll be asked to read & confirm — so we all run the same playbook.
  • ✦Stuck? Ask ACE. If there's no confirmed protocol, it says so — it never guesses.
  • 🦷Learn from real cases — every tricky one is written up so the whole team grows.

The goal: a new joiner is ACE-standard in days, and the rest of us never lose "the right way" again.

The other half of the answer

A mentor in every clinic.

Backstage keeps the standard in one place. But someone has to bring it to life on the floor. So I'm bringing in a senior dentist whose whole passion is implementing and mentoring — someone who has turned clinics into gold mines.

The owners shape the ideas; he implements them across the clinics. He's not here to watch over you — he's here for you.

What he does

  • ✓Moves between the clinics every week.
  • ✓Explains every new system, hands-on.
  • ✓Mentors the dentists who want it.
  • ✓Quality control — one even result, everywhere.
03
The patient

The Patient Journey

From the first hello to lifelong care — one thread, never dropped.

The patient system is four parts working together

Four tools, one journey

1

iPad Intake

The form a new patient fills in the chair. Where their record is born.

2

The Brain (CRM)

Every lead & patient, their history, stages and reminders — the single source of truth.

3

ACE DNTL SPACE

The patient's private app — booking, aftercare, reminders, rewards. No download, no password.

4

Rewards

Credits & cashback that bring patients back and turn them into referrers.

Leads becoming a patient
The golden rule

A "lead" is not yet a "patient".

A lead is anyone who shows interest — an ad click, an Instagram DM, a WhatsApp question. They live in the marketing pipeline.

A patient is born at one precise moment: sitting in the chair and completing the iPad intake. That's when a real, lasting record is created.

Lead → (comes in & does intake) → Patient
① The iPad Intake

Two minutes in the chair — and the relationship begins.

  • ✓Patient completes health history, goals & consent — guided, in their language (EN / ES).
  • ✓A signed medical PDF emails itself to reception — ready for the chart.
  • ✓Their SPACE is created and a private link is sent to their WhatsApp.

No button to press — it sends on its own and shows "Sent to reception ✓".

iPad intake form
The CRM brain
② The Brain (CRM)

The single source of truth.

Behind the scenes, the Brain holds every lead and patient. It never makes duplicates — a returning patient is matched by phone or email and updated, not copied.

It also runs the recall loop: when a treatment is marked complete, the clinician sets the cleaning & revision rhythm, and the Brain schedules every future reminder — which then appears in the patient's app and on WhatsApp, automatically.

Bookings · recalls · reminders · rewards — all live here
③ ACE DNTL SPACE

The patient's private space — one tap, no password.

After intake the patient gets a WhatsApp link. They tap it and the app opens, already signed in and welcoming them by name. Nothing to download, nothing to remember.

Inside: appointments & booking, aftercare, real reminders, a chat trained by ACE dentists, reviews, referrals and rewards.

Live · app.acedntl.com
ACE DNTL · Space
Hello, Sofía 👋
Next clean · in 18 days
Aftercare · your veneers
Ask Dr. Ace
€50 review credit ready
Add to home screen
The key habit

Add it to the home screen.

When the patient adds the link to their phone's home screen, it becomes a real app icon — no App Store, nothing to download. That's what keeps them connected: reminders, rebooking, aftercare, reviews.

This is the habit we encourage every patient to build — and it's tied to the consultation offer on the next slide.

The one staff check that matters · at checkout

"Show me your ACE DNTL app — your consult's on us."

We tell patients: add ACE DNTL to your home screen and today's €50 consultation is free. So at checkout, you check the phone.

  • 1Before they pay, ask: "May I see the ACE DNTL app on your phone's home screen?"
  • ✓It's there → the consultation is free. Thank them.
  • €Not there → kindly offer to add it in 20 seconds. Still no → the €50 is charged.

Be warm, never pushy — it's a gift, not a penalty.

④ The rewards that bring them back

Three reward programs

Store credit

€50 referral

A patient refers a friend. When the friend attends, the referrer gets €50 toward their own treatment.

Store credit

€50 Google review

Leave a verified Google review → €50 credit. Builds our reputation, rewards the patient.

Real cash

5% Ambassador

An ambassador's referred patient completes treatment → 5% cash of the final amount. Staff-approved.

The rewards engine is built into the Brain & the app — rolling out now. Learn it so you can explain it.

The patient journey, end to end

Every stage, every action

Arrives
New patient
You: hand over the iPad, pick the clinic.
→
Intake
Record born
You: confirm the PDF reached reception.
→
Treatment
In the chair
Clinician: care as normal, set the recall.
Checkout
App check
You: app on home screen → free consult.
→
Aftercare
In the loop
Automatic: reminders, recall, aftercare.
→
Returns
Rebooks / refers
Automatic reminders + rewards bring them back.
04
The craft

ACE DNTL Studio ⟷ Lab

One app where the clinic briefs the case and our boutique lab delivers it — speaking exactly the same language.

Follow one case, end to end

From the chair to the fit — in five steps

One app carries the case the whole way. No voice notes, no lost trays, no "what shade was it again?"

1
Capture
Photograph the case in the chair — a guided protocol.
2
Brief it visually
Tap the shade, translucency & character.
3
It becomes a slip
The lab slip builds itself and sends.
4
Lab board
It appears on the bench with deadlines.
5
Factura
Billing builds itself, fairly.
Step 1 · the clinic side

Every case, in one record.

The Cases screen — every case from chair to fit

Your photos, your brief and the lab's live progress — one record per patient, from the chair to the day they fit.

Step 2 · set the instructions visually

Tap the look — it writes the brief for you.

The Lab Brief — selections build the lab slip live
←
You choose
Shade, translucency, character — pictured, not described.
→
The slip builds live
Every choice writes the lab slip on the right, instantly.
✓
Send to lab
It replaces the voice note — an exact spec, every time.
Step 3 · the lab side

The bench, at a glance.

The Lab board — every case across all clinics with deadlines

Every case across Marbella, Riviera & Estepona — with big countdowns, one-tap AnyDesk to the design station, and a pile-up alert when too much lands at once.

Billing that takes care of itself

Fair, transparent, automatic.

Lab full price
€700

10 units · the lab's number.

Clinic price
€350

After a redo the clinic corrects — clinic has final say.

Credited
€350

The gap, logged and confirmed.

Every case is counted in units. A redo the patient didn't love is free; a true lab mistake carries a small penalty. The month's factura builds itself and locks automatically once it's past — no spreadsheets, no end-of-month scramble.

External clinics get their own price lists; ACE's clinics use the internal house rate. Same app, fair to everyone.

05
The growth

ACE DNTL Smile Club

Most dental benefits fix problems. Smile Club builds confidence — and brings high-ticket cases to our chairs.

The idea

Confidence, as a company benefit.

Companies give their team Smile Club as a premium perk. Each member gets a ~€1,040 benefit stack — exam, 3D scan, photography, smile assessment, hygiene, whitening, priority access — plus 10% off Invisalign, implants and makeovers.

For the member it's a gift. For ACE it's a steady stream of engaged patients who walk in already wanting the work.

Studio · House · Enterprise — company plans
The member's dashboard — card, wallet pass, benefits, booking

The member's space — membership card, Apple / Google Wallet, benefits this year & one-tap booking.

One backend, four views — all real, all built

Four portals, one system

Member portal
MemberCard, wallet pass, benefits & booking.
Company portal
CompanyAdd the team, utilisation, renewal — no medical data.
Seller portal
SebastianCompanies signed, points, cases, lab clinics recruited.
Admin portal
ACE AdminMembers, MRR & conversion by industry.
Why companies say yes

The smiles behind the benefit

Every member meets the work that made ACE famous — the warmest possible path to a makeover.

Why it's a growth engine, not just a perk

It feeds the studio — and the lab

1

Engaged patients

Members come in for their benefits and meet ACE — the warmest possible audience for makeovers.

2

High-ticket cases

Invisalign, implants and makeovers convert from members who already trust us.

3

More lab work

Sebastian also recruits outside clinics to send their cases to ACE DNTL Lab.

Built and ready — launching to companies along the coast.

06
Putting it to work

How we roll it out

What's live today, what's coming next — and the part each of us plays.

Where we are — honestly

Live today · landing next

Live today
  • ✓iPad Intake, the Brain (CRM) & ACE DNTL SPACE — running across the clinics.
  • ✓Recall loop & WhatsApp reminders — sending automatically.
  • ✓The Lab board & auto-factura — the lab runs on it.
Landing next
  • →Backstage for the whole team — protocols, lessons, Ask ACE.
  • →The clinic capture & brief face of the lab app, in every clinic.
  • →Rewards live for patients, and Smile Club to companies.
Your part

Everyone has a role in the system

Reception

Run the iPad intake for every first visit. Check the home-screen app at checkout. Work the CRM Today list.

Clinicians

Care as always — then set the recall and write up the case in Backstage so the whole team learns.

Lab

Run every case on the board, keep the countdowns green, design at the AnyDesk prompt. Billing builds itself.

Everyone

Live by the ACE standard in Backstage. Confirm what you read. Be warm about the app — it's a gift.

Quick reference

Always & never

Always
  • ✓Run the iPad intake for every first-time patient.
  • ✓Check the home-screen app at every checkout.
  • ✓Brief lab cases in the app, with photos — never by memory.
  • ✓Confirm the protocols & lessons Backstage asks you to read.
Never
  • ✕Don't give the free consult if the app isn't on the home screen.
  • ✕Don't tell patients to "download an app" — there's nothing to download.
  • ✕Don't create patient records by hand for ad leads — intake does it.
  • ✕Don't keep "the right way" in your head — it lives in Backstage.
Before we close

This is a pledge, not a memo.

We'll follow this with a normal working meeting — your local ideas matter and I want them. But today I needed you to know where we're going, and why. Above all: I want you with me on this — and you are deeply appreciated.

If you remember one thing

One studio. One system. One standard.

We've built what the best in Europe don't have. Now we run it — together — and give every patient the ACE experience, every single time.

ACE DNTL | STUDIO
1 / 31
← → navigate · N = speaker notes
Speaker notes · press N to hide